Brand
Training
We provide a wide range of specialist brand training programmes.
Each of our brand training programmes are developed to
improve the performance and profitability of staff and
the brands they support. We provide the following Brand
training programmes:
New Outlet - Brand Training
Existing Outlet – Brand Training
Brand Training Review
Coaching Visits
New Outlet - Brand Training
We provide brand training for new outlets that are due
to open for the very first time. Our specialist brand
training programmes are designed to ensure managers
and staff are guided through the process of opening
a new unit in such a way where they quickly become competent,
confident and able to operate the brand with flawless
execution.
Typically brand training is completed on site, starting
before the unit opens and only finishing after the brand
has successfully opened for business. We have significant
experience of opening new brand units to standard and
within budget.
The cost of delivering brand training this way is cheaper,
better and faster than traditional methods of new unit
opening programmes.
• Bespoke brand training programme
• Guide managers and staff through the process
of opening a new unit
• Brand training is delivered on site
• Helps enable staff to operate their own brand
with flawless execution
• Embeds best practice, giving your brand the
best possible start
For a complimentary assessment on how our brand training
programmes can add value to your business contact us
at guestcare@sequentialsolutions.co.uk
or call us on 01235 438410. We hope
to talk with you soon.
Existing Outlet - Brand Training
This specialist brand training is for staff and managers
that require additional brand training on the brand
imperatives, new equipment or products. Often existing
outlet brand training is provided to businesses that
have a capital investment programme.
Brand training proves equally successful when used
to reinvigorate performance within existing teams. This
approach to brand training is an essential tool to help
embed good brand practices and helps achieve the desired
return on investment.
• Specialist brand training to guide staff and
managers through brand change programmes
• Brand training focus on customer service, brand
imperatives, new equipment or products
• Vital brand training for businesses that have
a capital investment programme for their brand
• Reinforces best practice and eliminates unapproved
ways of working
For a complimentary assessment on how our brand training
programmes can add value to your business contact us
at guestcare@sequentialsolutions.co.uk
or call us on 01235 438410. We hope
to talk with you soon.
Brand Training Review
Each of our brand training programmes provides support
before, during and after the initial opening date. As
part of our commitment to excellence we specialize in
conducting a full review of the brand training programme
including skills and competencies of staff and brand
delivery.
The purpose of our brand training approach is to identify
what is working well and not so well. All of our post
training brand reviews are conducted onsite and include
additional coaching and feedback to help give each brand/unit
the best possible start.
• Full review of the brand training programme
• Review of skills, competencies of staff and
brand delivery
• Additional onsite coaching and brand training
• Detailed feedback and action plan
For a complimentary assessment on how brand training
review programmes can add value to your business contact
us at guestcare@sequentialsolutions.co.uk
or call us on 01235 438410. We hope
to talk with you soon.
Coaching Visits
We provide bespoke coaching and business planning visits
for multi unit and chain retailers. The purpose of coaching
visits is to check existing standards of brand delivery,
as well as brief managers and staff about forthcoming
events. Coaching visits are delivered on site and focus
on coaching staff to ensure the unit/store is compliant
and ready for action.
This approach to brand training has met with critical
acclaim and has delivered outstanding financial uplift.
Major brand operators throughout the UK use our coaching
visit scheme.
This type of brand training is particularly beneficial
before Christmas and other peak trading times, to ensure
that your brand is ready to outperform the marketplace.
• Part brand check, part coaching and communication
session
• The brand check focuses on ensuring the brand
delivery is to standard
• The communication session focuses on briefing
forthcoming events i.e. Christmas trading
• The coaching element focuses on ensuring the
unit and staff are competent, enthused, compliant and
ready for action.
• Enables consistency and constancy of message
throughout the estate
• Be confident that your brand is fully prepared
to trade to its maximum potential
Contact Us
For a complimentary assessment on how coaching visits
can add value to your business contact us at guestcare@sequentialsolutions.co.uk
or call us on 01235 438410. We hope
to talk with you soon.
”The most effective
training solution available” |